Tell your traffic what they want to hear.
If your website isn’t making you money, you’re missing out on a huge opportunity.
Traffic is nice and leads are great, but there’s no point to either of them if they don’t end in a sale.
This is a pretty common problem. You’ve created content that brings in traffic to your site and you might even be building a solid email list. But when it comes to getting customers to open their wallets, you run into a frustrating wall. If you don’t deal with that wall correctly, it can kill your marketing efforts and even your business.
This is why your web pages need effective, persuasive copywriting. You get no more than 10 – 15 seconds to make your visitors say “Call off the search! This guy gets it.”
I’ll align your website copy with your target market’s pain points and clearly express your value. Your customers will read exactly what they want to hear when they land on your site: “I understand the problems you’re facing. And I have the solution.”
If you’re ready to get copywriting that closes sales and boosts your revenue, click below to shoot me an email.
“The perfect words to represent our company.”
“Nick’s copy feels like it’s written in the best version of my voice. He was able to take my vision for our website and turn it into the perfect words to represent our company. He understood the intricacies of our industry and articulated our unique value in an engaging and cohesive way throughout the site. It was an absolute pleasure to work with him, and I look forward to collaborating again in the future.”
– Mandeep Pabla, Texas Valley Holdings, Inc.
How does this work?
Unify Your Persuasive Push
Copywriting is different from the writing we grew up with. Instead of providing information, good copy inspires an immediate action from its audience. Too often, websites confuse their visitors by pushing a dozen actions at once. Inevitably, none of them get done.
I’ll make sure that your entire website is focused on getting visitors to do only what’s most important to you. That might be to request a free quote, call you for a consultation, or email you to discuss availability.
Whatever the case, every word and every page will serve to inspire that action. I’ll redirect your existing copy, eliminate any distractions, and make it the easiest thing in the world for visitors to do what you need them to do.
Clearly Express Your Value
Just like your content, your copywriting needs to clearly demonstrate your value to your target market. With a website, you have an extremely limited amount of time and space to do so.
Maybe you’ve struggled to write the copy for your website in the past. After all, it can be difficult to engage your reader, differentiate yourself from competitors, and explain your entire offer all at once. Especially since it has to be done in a voice appropriate to your brand and in just a few short lines.
I’ll help you finally nail down your unique value proposition and put it into words. As soon as visitors land on your site, they’ll know what problems you solve, for whom, and why they should care. Then I’ll use that thesis to write all of your copy, so there’s a consistent message throughout your site.
Realize Your Goals and Your Vision
My job is to increase your website’s ability to generate revenue. This is my top priority when writing your copy, and I’ll deliver a first draft focused on raising your conversion rate.
But I recognize that your website is also deeply personal. These are the words that represent your business and your identity to the world, so it’s important that you’re happy with the end product.
That’s why, after the first draft, I have a collaborative editing process. You’ll review the copy and make any edits you see fit. I’ll take a look at your changes, and then we can hop on a call to discuss each one. That way, you’ll get website copy that not only boosts your sales, but resonates with your vision for your business.
Work with an industry specialist.
I Understand Your Business
Learning a business well enough to write its copy takes time. Unfortunately, that’s more time that your website sits without generating the sales you want. When you work with me, you won’t have to wait. I understand the mechanics of your finance business, whether you’re a wealth advisor or an accountant. I’ll write copy that clearly articulates the value of your business as quickly as possible.
I Understand Your Customers
Writing effective copy for your company also requires a thorough understanding of your target market. Not only have I written copy for audiences like yours in the past, I’ve actually worked directly with those customers as a CPA. I know what questions they ask, what problems they have, and what they’re looking for in a financial expert. I’ll position you as exactly the resource your target market needs.
I Understand Your Competition
It’s all too easy for your company to get lost in the crowd of financial service providers and money experts. Fortunately, I’ve worked with a full range of businesses in the financial sector, including those who may be your direct competitors. I understand their inner workings and marketing efforts. I’ll be able to highlight what makes you the best fit for your target market.
Ready to get started?
Let’s take a look at your copywriting needs and see how I can help you. Fill out the form below and we’ll get started.